How to Market Charity Events

What marketing efforts foster a successful fundraiser, like a charity auction?

Nonprofit organizations need to have a strong marketing plan to attract donors to attend and promote the fundraising event. Although there are many ways to capture attention offline, these three simple and effective marketing strategies take advantage of what technology has to offer:

Photo from Motown Fundraiser with Child Advocates – Casa of Silicon Valley, March 2017

Promote your event with a fundraising website: Streamline all of your event promotions and details in one user-friendly website. Your donors can more easily share the event, make donations, and participate in virtual auctions, which is key to keep time-savvy donors interested and informed.

Take advantage of online fundraising applications: Useful services like mobile-giving platforms allow donors to participate in auctions and conveniently support fundraising efforts from their phones whether they attend your event or not.

Use peer-to-peer fundraising to promote your organization’s efforts: Having your donors host their own fundraising websites allows supporters of your organization to extend their reach through social media. It can also provide effective, profound storytelling that may not be achievable through conventional marketing strategies, as supporters can personally explain why they are connected to the organization and the nonprofit event.

To learn more about effective charity marketing strategies, check out this article: Three Predictions for the Future of Charity Event Marketing

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